Affiliate Roulette, a relative newcomer to the scene, has earned not one but two coveted nominations for the upcoming iGB Affiliate Awards 2024. In the fast-paced world of iGaming affiliate marketing, one platform is causing quite a stir. We are confident that our launch in Spain will improve the Spiffbet’s margins even further and provide a bridgehead to Latin America for our BC2 business.” Already in the first quarter this year, we reached an operational break-even for Metal Casino. We also cut costs significantly and honed our services. The first step was the platform migration in the autumn of 2020. Spiffbet’s CEO Henrik Svensson is delighted with the launch of the brand in Spain: “The acquisition of Metal Casino has thus far been very good for Spiffbet. Rock and metal music is huge in Spain and Latin America, and we have high hopes that Metal Casino will be well received among the metal fans in those markets.” Spain is just a first but crucial step on the way.

Almost half a billion people have Spanish as their native language. Tengström continues: “We know that our brand works worldwide and has great potential in most markets. The adaption of the Metal Casino site to Spanish is a step toward a potential expansion in Spanish-speaking countries in Latin America. Marielle Tengström, Brand Manager at Metal Casino since 2017, is excited about the Spanish expansion – ”We have been working hard with licensing, design, and translations to make this expansion possible, and we are looking forward to breaking new ground.”

In addition, the design of the casino has also been altered to appeal to Spanish players, without compromising Metal Casino’s recognisable style. In parallel all content has been translated into Spanish. Although Covid-19 resulted in a decline in betting, the Spanish market gross gaming revenue (GGR) grew from €748m 2019 to over €850m in 2020, according to Spain’s gambling regulator, the Dirección General de Ordenación del Juego.ĭuring spring, all content on Metal Casino have undergone a major overhaul with a new frontend. The Spanish online casino market has exhibited a stable growth in the last couple of years. Loyal fans of the brand in the UK and Sweden have returned and now Spiffbet is taking the brand to the Spanish market. A year later Metal Casino is back on track, with a design face lift and a new platform. When Spiffbet acquired Metal Casino the brand’s innovative community-based approach had to be adapted to a new regulatory reality and the casino was facing a migration to a new platform.

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